Online and offline fundraising can work together – Part I
“If we take online donations we will lose the chance to meet them in person and they’ll only give once.” “With all that tech stuff you have to do, setting up online donations isn’t worth the trouble.”...
View ArticleObama’s Jobs Bill’s Unclear Effect On Charities Doesn’t Have To Ruin Your...
Is it insignificant? Is it a catastrophe? Or is it something in between? Hmmm…well, it is certainly hard to tell just how far-reaching the effects will be. But President Obama’s recently proposed Jobs...
View ArticleHow to create, socially unbiased, multichannel campaigns that work!
Join us on December 14, 2011, at 2 PM ET/11 am PT for a webinar titled Real “Cross-Media” Campaigns – Not your Father’s Multi-touch Integrated Marketing. For years you’ve heard about personalization,...
View ArticleWebinar Recap: Integrating social and traditional marketing
Yesterday’s webinar, hosted by Target Marketing, was a great success! In fact, we had the most registrants that Target Marketing has seen in months for one of their hosted webinars! We have to give the...
View ArticleGood Stuff From The AMA Nonprofit Conference
Kudos to the AMA for a VERY informative Nonprofit Conference last week in Washington D.C. With the number of conferences that I am attending and the amount of time I am spending reading blogs/articles...
View ArticleMake Sure You Buy For Need Rather Than Appeal
So we’ve talked a little bit about leveraging volunteers in the Innovation Process in your organization. Yes, they can be so valuable not only in helping you make tough choices, but also in lending...
View ArticleMetric Season? Story Season? Which is it?
Ok, so I will date myself a little bit here….but I’m not ashamed of being nearly 44 years old…..One of my favorite Saturday morning shows when I was a kid was the Bugs Bunny Road Runner Show. And one...
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5 Easy Recommendations on How to Use Personalization and Variable Messaging...
Everyone, in every company – regardless of industry or size – is looking for that secret sauce, that magical ingredient that increases your response rates and therefore your ROI. At the same time,...
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